NEWS

Brad has spent the last 39 plus years working with producers and businesses to create strategic business strategies that enhance profitability. Brad is the CEO of Magnusson Consulting Group providing market intelligence to a variety of businesses on a global basis. Brad has held senior positions with multi-national financial institutions, government lending institutions, and Credit Union central of Manitoba. Brad has spent all of his working career providing global agricultural analysis and market intelligence. He is responsible for the analysis and forecasting of macroeconomic and financial market developments, grain and livestock market analysis in Canada, the United States and key overseas economies. Brad has traveled extensively working with over 800 producers groups, businesses & credit unions to present seminars, workshops and courses in every corner of the Canada and the U.S. He has been a key note speaker at the American Bankers Conference, Credit Union National Banking Conference and a past board member of the Manitoba & National Agrologist Association and past board member of Manitoba Rural Adaptation Council.

A marketer by trade and entrepreneur, Lesley farms with her family on their grain farm at Watrous, Saskatchewan and is the head and heart behind the alias High Heels & Canola Fields where she dispels myths about agriculture and brings consumers and farmers together. She learned of the disconnect while building a snack food company using the grain grown on her farm. Lesley’s goal in being involved in agriculture beyond the farm is to build community and connection that help both the industry, farmers and consumers.

Lesley has been a leader in advocating for mental health in agriculture. She has been part of Bell Let’s Talk that has raised over $149 million dollars for mental health community initiatives across Canada and co-founded the Do More Agriculture Foundation, a Canadian registered charity solely focused on mental health in agriculture, whose mission is to break barriers, support all Canadian farmers in taking care of their mental health and bring much needed resources to the industry. Since its inception in 2018, the foundation has trained thousands of farmers across Canada in mental health. She was recognized by the Regina YWCA with the Women of Distinction award for this work.

She is also a cohost of “What The Farm” podcast, Director for Saskatchewan Wheat and when Lesley isn’t in the field, you can find her running to the hockey rink with her two sons, learning how to cook for a harvest crew and spending time with her husband.