Brad has spent the last 30 plus years working with producers and businesses to create strategic business strategies that enhance profitability. Brad has held senior positions with multi-national financial institutions, government lending institutions and Credit Union central of Manitoba. Brad is a founding partner of the Winnipeg based firm, Magnusson Consulting Group. The firm, established in 2011, provides global agricultural analysis and market intelligence to a variety of clients. He is responsible for the analysis and forecasting of macroeconomic and financial market developments, grain and livestock market analysis in Canada, the United States and key overseas economies. Brad travels extensively working with producers groups, businesses & credit unions to present seminars, workshops and courses in every corner of the Canada and the U.S